Influencer Intelligence
Influencer analytics that profiles the audience, not just the creator. Same demographics, same 25+ emotion analysis, same scope.
The influencer marketing industry runs on three numbers: followers, engagement rate, estimated reach.
Bots, wrong demographics, negative emotions. Traditional influencer vetting can't see this. The AI audience intelligence platform's influencer audience analysis can.
Traditional Tools
500k
followers
3%
engagement
Looks great on a spreadsheet, what they wear and their economic value.
But you have no idea who those followers actually are.
Panel-Based
Research
200
survey responses
Static small sample, self-reported, outdated by the time you read it.
Felton Influencer Intelligence
Full audience
profile
Every comment profiled individually. Demographics, emotions, brand affinities, trust score. Individualized verified data at scale.
From discovery to data-driven influencer decisions.
Discover
Search 250+ filters to find influencers whose influencer audience demographics, emotions and brand affinities match your target.
Analyze
Every influencer gets a Community Trust Score built from verified data points.
Compare
Side-by-side comparison of influencers. Radar charts, metric tables and winner identification across reach, engagement, value and ROI.
What influencer intelligence makes possible.
- Find influencers whose audience already wears your sponsor's brands.
- Prove audience-brand fit with data.
- Build activation proposals that sponsors trust because the data is verified, not estimated.
- Select influencers based on the audience emotional profile.
- Find influencers whose content triggers the desired emotion in their audience.
- Want to build trust? Find high-CTS influencers.
- Sentiment health scoring and emotional profiling flag risky influencers before you commit.
- See what emotions their content generates.
- Avoid influencers whose audiences are dominated by frustration or distrust.
Stop picking influencers by follower count. Pick them by audience fit.
Influencer Intelligence is stronger with context.
Questions answered
Influencer marketing tools focus on the creator — followers, engagement rate, content performance. Influencer intelligence focuses on the audience behind the creator. Felton profiles every person in an influencer's audience individually, giving you demographics, emotions, brand affinities and trust scores that no traditional tool can provide.
The Community Trust Score (CTS) is a 1-10 metric that tracks the emotional direction of an influencer's audience over time. It aggregates 25+ emotions from every interaction into a single, trackable score updated daily. A high CTS means the audience trusts the influencer. A falling CTS signals problems.
Our Emotion AI classifies every comment and interaction into 25+ specific emotions — not just positive, neutral, negative. This tells you exactly how an influencer's audience feels: admiration, excitement, frustration, distrust. You see the full emotional picture before committing budget.
You can compare influencers side by side using radar charts, metric tables and automated winner identification. The comparison covers audience demographics, emotional profile, brand affinities, CTS and estimated value — everything you need to make a data-driven decision.