Audience Profiling
200+ data points per person, powered by an audience intelligence platform built on computer vision, behavioral analysis and data analysis.
Audience analysis that starts with real people.
Not averages.
Audience profiling is the process of building a complete target audience profile for every individual who engages with you. Unlike traditional audience analytics that report aggregated percentages, audience profiling resolves audience data at the individual level: who they are, where they live, what they feel and what brands they use.
Every audience profile is built from observed signals, updated continuously. The result is audience demographics you can trust: verified at the individual level, not sampled from whoever filled out a form.
Four dimensions of audience profiling. Every person, every dimension.
Identity
Individual profiles for every person in your online communities. 200+ data points per person. Demographics, location, social status, psychographics and more. Updated continuously.
Emotion
Emotion AI to interpret every signal. 25+ specific emotions. Sentiment analysis that tells you what your audience actually feels, not just whether they’re positive or negative. A CTS that tracks emotional direction over time.
Affinity
Brand detection reveals what your audience wears, drives and uses. Lifestyle and industry classification complete the picture of who each person is beyond demographics.
Precision
Audience segmentation with 250+ filters. Combine any dimension to find exactly who you need. Segments built from individuals, not statistical averages.
Five levels. One intelligence layer.
Each level is a layer of audience profiling. Together they build the complete profile. Individually, they answer different business questions.
Emotion AIUnderstand what your audience feels. Beyond positive and negative.
25+ EMOTIONS · CTS 1-10
Brand DetectionDiscover what brands your audience wears, drives and buys.
50+ ITEM TYPES · COMPUTER VISION
Content IntelligenceKnow what content works. And why it works.
POST PERFORMANCE · ENGAGEMENT DRIVERS · CONTENT CATEGORIZATION
Influencer IntelligenceKnow who an influencer’s audience really is. Before you invest.
CTS · 250+ FILTERS · TRUE AUDIENCE VALUE CALCULATION
Audience SegmentationBuild audiences from real people. Not statistical averages.
250+ FILTERS · AND/OR OPERATORS · REAL-TIME SEGMENTATION
Every audience profile, fully resolved.
This is what an individual audience profile looks like when every data point is verified, not self-reported.
Built for the depth the industry never had.
200+
Data points for real audience analytics. People, not just content performance.
25+
Emotions detected per comment by our Emotion AI.
250+
Filters for audience segmentation with AND/OR logic.
Millions
Audience members individually profiled across sports, entertainment and beyond. A live database.
Who uses audience profiling?
Sports Organizations
- Know who your fans really are.
- Profile every person engaging with your club, league or athlete across social channels.
- Use demographics and brand affinities to build sponsorship decks with real data instead of estimates.
Entertainment & Media
- Understand the audience behind every show, artist or creator.
- Move beyond ratings and streams to know who is watching, what they care about and how to keep them.
- Profile audiences across markets and languages.
Consumer Brands
- Stop building marketing personas from assumptions.
- See who actually engages with your brand, what other brands they use and where they live.
- Study your competitors. Target with precision.
- Measure sponsorships and partnerships with real audience overlap data.