Audience Segmentation
250+ filters across demographics, emotions, brand affinities and psychographics. Audience segmentation that answers real business questions.
Your segments are built from averages. Averages describe nobody.
Customer segmentation tools take aggregated data and slice it into broad groups. That segment contains millions of completely different people. The marketing persona you built from that data is a fictional character.
20+ filter categories. Unlimited combinations.
Every filter works with AND/OR logic. Combine across categories to find exactly the audience segment you need.
Platform | Gender | Generation | Country | Ethnicity | Industry | Lifestyle | Status Class and more.
Real segments that answer real business questions.
"Nike fans in London, 18-30, who follow our competitor"
— Brand affinity + Location + Age + Behavioral.
"Core users whose trust score is falling"
— CTS + Behavioral frequency.
"Premium-intent buyers who don't follow us yet"
— Brand affinity + Social status + Behavioral.
"Audience shared between our brand and a potential sponsor"
— Cross-audience comparison + Brand affinity.
"Nike fans in London, 18-30, who follow our competitor"
— Brand affinity + Location + Age + Behavioral.
"Core users whose trust score is falling"
— CTS + Behavioral frequency.
"Premium-intent buyers who don't follow us yet"
— Brand affinity + Social status + Behavioral.
"Audience shared between our brand and a potential sponsor"
— Cross-audience comparison + Brand affinity.
Stop building segments from fictional composites.
Audience Segmentation is stronger with context.
Audience segmentation questions, answered.
Audience segmentation is the process of dividing your audience into distinct groups based on shared characteristics. Felton's segmentation uses 250+ filters across demographics, emotions, brand affinities, location and psychographics — built from individual-level data, not aggregated averages.
AND/OR logic lets you combine multiple filters with precision. AND narrows your segment (must match all conditions), OR broadens it (must match any condition). This gives you the flexibility to build segments that answer specific business questions.
Yes. Segments are built from continuously updated individual profiles. As new data comes in, your segments reflect the latest audience composition automatically.
Most segmentation tools work from aggregated data — they slice averages into groups. Felton builds segments from individually profiled people with 200+ data points each. The result is segments where every member is a real, verified person, not a statistical composite.