About Felton

We know audiences.
Not audiences as a number.
As people.

Felton is an audience intelligence platform built for brands that need more than metrics. We profile the digital footprint of real active individuals – their emotions, behaviors, demographics and brand affinities — and tell you exactly what that attention is worth.

We answer the two questions the industry has been avoiding: who really is your audience and what are they worth? One platform. The full picture.

Our Mission

Turn attention into intelligence.

Brands spend billions to be seen. Then guess what it was worth. We built Felton to end that guessing. Our mission is to give every brand the clarity to understand who their audience actually is — and the proof to defend that value to any stakeholder.

Our Story

Started from the bottom, now we here: with a platform to show the world.

We started in 2020 with a simple belief: that real audience understanding was possible — and that nobody was delivering it. What began as deep work with communities and live events taught us something the industry kept ignoring. What makes audiences tick isn't in the volume. It's in the emotional data layer beneath it.

The Founding Team