Content intelligence
A content intelligence platform to end the guessing. Format, topic and timing cross-referenced against the emotional response.
Your content strategy is built on likes. Likes don't tell you anything useful.
Your content strategy is built on likes. Likes don't tell you anything useful.
Social media content analytics ranks content by engagement: likes, shares, comments. A controversial post that generates anger performs the same as one that generates admiration. Without understanding the emotional response, content strategy is just pattern repetition.
Social media content analytics ranks content by engagement: likes, shares, comments. A controversial post that generates anger performs the same as one that generates admiration. Without understanding the emotional response, content strategy is just pattern repetition.
What Analytics Shows
Likes: 12K | Shares: 890 | Comments: 5K | Engagement rate: 4.2%.
Your top performing post. Repeat the format. But 60% of those interactions express frustration. You are amplifying content that erodes trust.
What Felton Shows
Admiration 28% | Frustration 18% | 62% Female, 18-30 | Nike 34% | CTS: 7.2 ↑ | São Paulo
Every interaction classified into specific insights. You see which content builds your brand and which quietly damages it.
Content performance analysis across three dimensions.
Emotional Impact
Every post measured by the emotional response it generates. 25+ specific emotions per interaction. You see whether your content builds admiration, triggers frustration or erodes trust.
Pattern
Which formats generate joy. Which topics trigger frustration. Which timing drives excitement. Patterns emerge across your content that engagement alone can never reveal.
Audience
Every emotional response linked to an individual profile. See which audience segments respond to which content. Build editorial strategy around who feels what.
Editorial Strategy
- Build content calendars based on what actually drives trust and loyalty.
- Know which formats, topics and timing generate admiration vs indifference.
- Stop guessing what to post next.
Campaign Measurement
- Measure campaigns by the emotional response they generate, not just engagement.
- See whether a campaign built trust, sparked excitement or triggered backlash.
- Report on real brand impact.
Brand Equity Protection
- Identify content that quietly erodes your brand equity before the damage compounds.
- Spot falling CTS linked to specific content types.
Your next brief should start from evidence.
Content intelligence is stronger with context.
Questions answered
Social media analytics measures engagement — likes, shares, comments, reach. Content intelligence measures emotional response — what your audience actually feels about each piece of content. This tells you not just what performed, but whether it built or damaged your brand.
Yes. Every emotional response is linked to an individual profile. You can see exactly which audience segments react positively or negatively to specific content types, formats, topics and timing.
Content intelligence feeds directly into the Community Trust Score. When specific content types consistently trigger negative emotions, you see the CTS impact in real time — before it shows up in follower counts or engagement drops.
Most content intelligence tools analyse content performance through engagement metrics. Our platform analyses the emotional response behind every interaction, connecting content performance to individual audience profiles and tracking brand trust over time.