Felton
AI Audience Intelligence Platform

Profile your audience at the individual level.

Audience intelligence across multiple platforms. Millions of real people. Their emotions, behaviors, demographics and brand affinities, finally understood at scale.

Trusted by brands building deeper connections

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See the Platform

This is what audience intelligence actually looks like.

Solutions

What you can actually do with audience intelligence.

Each capability works individually. Together they create continuous audience intelligence at a depth no other platform can match.

01

Decode what your audience feels with emotion AI.

Decode what your audience feels with emotion AI.
02

Audience segmentation by who they are, not just what they do.

Audience segmentation by who they are, not just what they do.
03

Find influencers by their audience, not their follower count.

Find influencers by their audience, not their follower count.
04

What your audience wears, drives and buys. Brand detection at scale.

What your audience wears, drives and buys. Brand detection at scale.
Solutions

Built for depth, not dashboards

Book a demo and see how audience intelligence looks like when you stop counting and start understanding.

200+

Data points that profile real people, not just content performance.

25+

Humanized emotions beyond simple sentiment.

250+

Filters to segment your audience by who they are, not just what they click.

See what audience intelligence looks like when you stop counting and start understanding.

FAQ

Questions answered

Audience intelligence is the practice of profiling your audience at the individual level — analyzing their emotions, demographics, brand affinities and behaviors to understand who they really are, not just how they engage with your content.

Our platform analyzes and processes data through AI to build individual-level profiles. No surveys, no panels, no sampling bias.

Social listening tools track mentions and sentiment at the content level. Our platform profiles the people behind the interactions at the individual level.

The Community Trust Score is a proprietary metric (1-10) that tracks how your audience feels about your brand over time. It aggregates 25+ emotions from every interaction into a single, trackable score updated daily.

Emotion AI classifies every interaction into 25+ specific emotions across three categories: positive, neutral and negative. Unlike basic sentiment analysis (positive/negative/neutral), our system captures the full spectrum of human emotion.

Our AI is trained on millions of interactions and continuously improves. For edge cases, the system flags uncertain classifications for review, ensuring accuracy without compromising coverage.

Our platform offers 250+ filters across demographics, emotions, brand affinities, location and psychographics. You can build segments using AND/OR logic based on real individual data, not aggregated averages.